HMX Channel Partner Meet

HMX, a part of the A.T.E. Group, held its 2nd annual Channel Partner Meet at the Ramanashree California Resort, Bangalore on 2 February 2018. The aim of the event was to strengthen the current channel partner ecosystem through interaction, and plan future business strategies. 

The meeting was attended by 8 channel partners from across India – Rajasthan, Karnataka, NCR, Tamil Nadu, Andhra Pradesh, and Maharashtra. The gathering provided a good opportunity to review the previous year’s successful launch of IDECool, and its increasing acceptance in the market. The channel partners shared various IDECool success stories from different industries. Various strategies for promoting IDECool were discussed. Senior management from A.T.E. addressed the group about the latest developments at HMX. The launch of two new upgraded versions of the IDECool viz. V1.1 and V1.1 (O) was announced at the meet. A live demonstration of the IDECool V1.1 was also arranged at the HMX factory.

HMX also honoured its best performing partner with an award during the event. Evapoler Eco Cooling Solutions, Jaipur, won the Best Channel Partner Award for the year 2017 for its all-round performance in marketing, sales, product development and market feedback. 

Mr Anindya Lahiri, Head - HMX, said, “IDECool has had a great year since its launch last February. This meet is an excellent platform for us to look back at the year gone by, celebrate our successes and study any failures. Going forward, it is vital that we improve communication and strengthen the ties with our partners – this will help assure mutual success for both HMX and its channel partners.”