for customers and all stakeholders;
for welfare and work-personal life balance of all team members;
for the environment and society.
to honesty and truthfulness;
to learning and upgrading skills and knowledge;
to seeing things through - working with a long-term view - with no short cuts;
toward the company rules and one's duties and responsibilities;
to the timely completion of jobs as promised;
to achieving excellence.
to the facts - acting without bias or partiality;
in receiving feedback regardless of who gives it;
in giving feedback frankly but in a polite manner.
in solving problems in new ways;
in creating new processes.